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Musea.hr

Overview

Objectives:
  • Support curriculum-based teaching through verified museum content
  • Encourage interactive, multimedia-based learning
  • Strengthen cooperation between museums and schools
  • Promote media literacy and cultural awareness among children
  • Provide safe, accessible educational materials to avoid inappropriate online content
Target group:
  • Primary and secondary school students
  • Teachers and educators
  • Museum professionals
  • General public
  • Children and youth
     

Info

Organisation name: Museum of the Cetinska Krajina region
Croatia Croatia
Activity:
Cultural heritage, museum education, digital innovation in cultural institutions
Funding sources:
  • Private funding: Museum of the Cetinska Krajina Region
  • National competition: Pokreni nešto svoje by Philip Morris Zagreb and ACT Grupa
  • Institutional support: Split-Dalmatia County, Ministry of culture of Republic Croatia

Contact

Mck.sinj@mck-sinj.hr, suncicavlajic2@gmail.com; daría.domazet@mck-sinj.hr
Link to initiative:

Strengths

  • Free, user-friendly interface suitable for schools and museums
  • Strong pedagogical and professional base of content
  • Customisable and expandable platform
  • High adaptability for small and local institutions
  • Growing demand for digital educational tools post-pandemic
  • Opportunity for broader regional or EU-level implementation

Weaknesses

  • Need for continuous content updating and technical maintenance
  • Limited staff and budget in smaller cultural institutions for full participation
  • Potential resistance to digital tools by traditional educators
  • Varied digital literacy among users
  • Reliance on external funding for further development
     

Digital Solutions

  • Web-based platform (muzea.hr)
  • Multimedia content (videos, interactive games, digital worksheets)
  • Podcast hosting and integration
  • Social media dissemination (YouTube, Facebook)
  • Custom content management system for museums
     

Demonstrable positive impacts

  • Selected among the top 6 projects out of 421 in the national Pokreni nešto svoje competition
  • Recognised by the Croatian Museum Association (HMD) 
  • Platform adopted as core tool during the 27th Educational Museum Action (EMA) 2022
  • Improved access to safe, educational content for children
  • Encouraged media literacy through child-led podcast production
  • Facilitated teachers’ work by providing ready-to-use verified content
     

Skills & knowledge required

  • Basic to intermediate digital literacy
  • Content creation and curation (educational materials, media production)
  • Knowledge of curriculum and museum pedagogy
  • Project planning and cross-sector collaboration
  • Communication and public engagement skills
  • Understanding of digital platforms and CMS tools
  • Podcast production and basic audiovisual editing
     

Transferable innovative principles and methods

  • A centralised digital platform connecting museums and schools
  • Use of multimedia educational materials (video, games, illustrations) curated by professionals
  • Direct involvement of children in media creation through the podcast “Malci kulturnjaci”
  • User-friendly categorisation and filtering of content
  • Adaptability for small museums and educational institutions with limited resources
  • Active collaboration between educators, curators, and digital creators
     

Methodology

Musea.hr is a centralized digital platform that connects museums with schools and the general public by offering curriculum-aligned, multimedia educational content. The core methodology includes:

  • Collaborative content creation by museum professionals and educators to align museum knowledge with national curricula.
  • Multimedia delivery using videos, games, digital worksheets, and podcasts to support diverse learning styles and increase engagement.
  • Student participation in content development—especially through the “Malci kulturnjaci” podcast—fostering media literacy and ownership.
  • Content filtering and categorization ensure that children access age-appropriate, safe, and educational materials.
  • Low-barrier access: the platform is free to use, simple to navigate, and optimized for widespread use by schools and small museums.

This model promotes interactive learning, cultural awareness, and cross-sector collaboration, making it an excellent tool for digitally enhanced museum education.
 

Resources needed and start-up costs

Core Resources:

  • Custom-built web platform (muzea.hr) – developed with a user-friendly CMS for museums.
  • Content creators and curators – museum staff, educators, and digital media experts.
  • Basic podcast/audio production tools – microphone, recording software (e.g., Audacity), hosting platform.
  • Graphic designers or illustrators – for games and worksheets.
  • Project coordination – cross-sector collaboration and communication.

Estimated Start-up Cost:

  • €5,000–€15,000, depending on:
  • Platform development
  • Initial content creation
  • Media production (videos, podcast)
  • Promotion and outreach

This range reflects the need for custom development and initial high-quality content investment, but ongoing costs can be minimized through partner contributions and open-source tools.
 

Possible low cost solution

Smaller institutions can replicate core elements of Musea.hr without the need for full platform development:

  • Host content on free platforms like Google Sites or WordPress.
  • Use YouTube or SoundCloud for videos and podcasts.
  • Create simple, printable educational materials (PDF worksheets, activity guides).
  • Collaborate with local schools and teachers to co-create content tied to the curriculum.
  • Encourage student-led media projects, even using smartphones for audio or video capture.
  • Share materials via social media or educational networks, reducing reliance on a dedicated portal.

Estimated Low-Cost Implementation:

  • €100–€1,000, mostly for training, volunteer coordination, and minimal media production.

This ensures access to museum education for schools and students, even in resource-constrained environments.

USEFUL LINKS / FURTHER REFERENCES

Podcast “Malci kulturnjaci” on YouTube
https://muzea.hr
 

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