Muzeum W Lęborku – Museum of Lębork

DIGIMUSE ENTER BEST PRACTICES

Description

Event:

MUS.NET. MUSeum NETwork

Target group:

• Smaller families, visitors age 50+, representatives of vulnerable groups (migrants, new members) • Museum staff and volunteers

Purposes:

• Audience Development • Capacity Building-Training

European initiative reference:

Initiative - EU Work Plan for Culture 2015-2018 EU funding programme - Creative Europe 2014-2020

Info

Poland

Space Needed: Small

Activity:

The Museum of Lębork prepares and makes available collections on the history of the city and the region. The museum houses a wide range of historical and ethnographic artefacts including ancient and contemporary pieces. The Museum organises historical seminars, as well as lectures and workshops, which mainly focus on disappearing ancient and medieval crafts covering techniques such as weaving, handmade paper, stained glass, pottery, etc. The Museum is also co-organiser of the city festival St. Jakub and many other events.

Contact

tel./fax: +48 59 8622 414 e-mail: biuro@muzeum.lebork.pl

Website

Strengths

A wider selection of products: digital and web services
New target groups
Networking with the project’s partners
Facilitated access to finance: some specific costs are financed by the project (e.g., training, implementation of new digital tools)

Weaknesses

Possible increase in the digital divide in the population with low digital literacy
Shortage of staff specialised in digital skills (e.g., social media management and/or cultural web marketing strategies, app development)
Additional costs for the implementation of digital solutions

Digital Solutions

Video stations
APP Museum in the Pocket
Draw Alive children corner
Feed-back digital forms
Augmented reality (AR) technology
Social network and website (media in general)

Methodology

The app can be developed by programming or via special platforms.
A video introducing the museum or presenting the works can easily be made by the museum staff. The same is true for questionnaires: google forms is a very simple and intuitive way to enter questions with several answer modes (1 or more choices allowed, open answer, likert scale, drop-down list).

Resources needed and start-up costs

Programming of the app: 25.000/50.000 euros
Augmented reality (AR) technology: 3.000/30.000 euros

Possible low cost solution

You can develop apps yourself using free apps such as GoodBarber. No programming skills are required.
Questionnaires and feedback forms can be created free of charge thanks to Google Forms.

Transferable innovative principles and methods

1. Audience Development through Apps, Videomaking and digital cultural activities

Apps

The partners of the MUS.NET project have conceived MUS.NET. Apps in order to:

stimulate different kinds of reactions from the users and the visitors based on the senses, emotions and brain
create statistical tools and collect data to profile the visitors and offer an increasingly tailor-made experience
offer different customized tours and upgrade them constantly

Videomaking

Project’s partners have produced 10-minute videos – available on YouTube - including an introduction to the museum and a presentation of the collections.

Digital cultural activities

The combination of apps and videomaking with the rental of equipment and installations has led to the final development of digitalization exhibits (e.g., open day for testing Draw Alive application and 3D technology for the younger visitors)

2. Capacity Building-Training

The key themes and methods of MUS.NET. training are:

Understanding how technology can transform the museum experience
Understanding how to get people to visit and interact with exhibits
Webinars for museum managers (e.g., informative-training sessions for museum operators, interactive open days)

Source: http://www.mus-net.eu/wp-activities_deliverables/

3. Need-based solutions

The project implementations are also based on surveys:

Survey of the audience: focused on the visitor’s museum experience. The questionnaires have helped profile the audiences
Survey of best practices: partners distributed questionnaires and conducted interviews with operators of 18 cultural institutions to identify good practices in the field.