BAVA Bagatti Valsecchi Museum

DIGIMUSE ENTER BEST PRACTICES

Back to Best Practices

Description

Event:

Chatbot at Museo

Target group:

Young audience

Purposes:

• Offer an interactive visitor experience • Increase audience engagement, especially about younger users • Enhance the collection and the Lombardy region

European initiative reference:

n.a.

Info

Italy

Space Needed: Small

Activity:

The Bagatti Valsecchi Museum is a house-museum that is the result of an extraordinary collector's affair at the end of the 19th century, whose protagonists were the barons Fausto and Giuseppe Bagatti Valsecchi, who began collecting 15th- and 16th-century paintings and applied art artefacts.

Contact

Email museocivico@comune.modena.it Telephone +39 059 203 3101 - 3122

Website

Strengths

Free messaging app for both user and museum
Low use of staff resources
Messaging platform already known and used by most users, especially younger ones
High degree of interactivity

Weaknesses

Need for internet connection to be able to use the service
Possible increase in the digital divide in low digitally literate population groups

Digital Solutions

Messaging app

Methodology

A chatbot can be programmed mainly in two ways: guided or with AI. In the first case, the customer can choose responses from standard ones during the conversation; in the second, the customer responds by writing freely and the bot's AI analyses the message and responds accordingly.

Resources needed and start-up costs

Chatbot programming: 3,000 euros

Possible low cost solution

On the Internet, you can find several platforms that allow you to develop a chatbot without knowing how to programme. ManyChat, Smartloop, Landbot and Pandorabots, for instance, also offer free packages.

Transferable innovative principles and methods

1. Making the user active and participative

The chatbot museum visit consists of an exchange of questions and answers between the visitor and a virtual character (a chatbot) using Messenger, the messaging app that can be downloaded free of charge from AppStore and Google Play Store. Thanks to artificial intelligence, it is therefore possible to explore the museum collection and local neighbourhoods through a fun and highly interactive visit, especially designed for the younger generations.

Post on the Facebook page “Case Museo di Milano”

2. Using simple and direct language to communicate cultural content

The project aims to offer a guided tour service that is new and interactive. Through an already well-known and widely used platform, the museum wants to encourage visitors to explore the museum collection and the territorial context in which it is set. The technique of storytelling is fundamental above all because it enables the involvement of a broad spectrum of users and makes the museum an optimal space for experimenting with new edutainment processes.