Italy
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1. Using iBeacon technology to increase engagement Thanks to iBeacon technology, once the 'Umbria Cultura' app is downloaded, it is possible to access in-depth information and exclusive multimedia content. The six transmitters in the facility allow visitors to use their portable devices as an interactive audio guide, as information appears automatically on the device whenever the user is near the digital devices. The visitor can at any time decide the level of depth of the visit. |
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2. Enhancing the exhibits using apps iBeacon technology makes it possible to provide the user with specific, high-quality multimedia content that can be implemented over time. |
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